ARTIST ENDORSMENT INFORMATION
Let's tackle the monster in the room...Artist Endorsement. There is no doubt that brand/artist relationships have to be one of the most misunderstood aspects of or the musical world we currently live in. Every company handles endorsements differently, if they handle them at all. Every artist is also unique, not only in status and talent but in their personal ability to market themselves and the brand they wish to represent. Meaning this...you may be extremely talented, play in a killer band...and yet do a poor job at presenting yourself as a marketing tool. OR, you may be a solo YouTube player who has not found a home with a killer band, yet you market yourself well and have a magnetic personality. Endorsment is earned, NOT guranteed...It is a right of passage that MUST be earned and sustained.
One thing to understand before you inquire about endorsement is this...Endorsements are a Two Way Street. Meaning, it is not about what the brand can do for you or what you can do for the brand. It is about how the partnership can be mutually beneficial to both sides. For the artist, it is about support and recognition of personal and band achievements. For the brand, it is about two things....very important things.
1. Marketing. Endorsements are in essence, advertising for the brand. You can be a well-astablished player, but with poor personality and baggage...your value to the brand suffers. You can also be in the early stages of your career and have magnetic appeal and tons of marketing potential and be a great asset to the brand. The variables are endless...and ultimately up to the brand to deside exactly what that value is worth.
2. Loyalty. This is the primary factor most brands offer far fewer endorsements than in times past, and why smaller brands avoid it like the plague. Investing in an artist only to have him fail to represent the brand is a waste of valuable time and money. Ultimately, endosements are paid advertising for the brand, and if that advertising does not work for the brand, there is no relationship.
ARTIST ENDORSMENT INFORMATION
In short, Legion Guitar Co. is a small company that has an intense focus on producing a high level of quality at price points that make sense for players. We do not give away instruments. We believe in our products, and the value and quality we provide. That said, we also believe in musicians...no matter their level in the industry. We believe in supporting dedicated players and helping them to achieve through mutually beneficial agreements, plain and simple. If you are simply looking for free gear, big discounts, or handouts with no obligations...please don't bother. If you are looking to be part of a small group of loyal and dedicated people...get your information in order, compile your links to your band, your releases, your label, your videos, and accomplishments and feel feel free to drop us a line.